Your first Scrolly.

Ninety seconds, and you'll know what we sell. We can explain afterwards.

No credit card, no expiry date · For publishers and corporations

1,500+ published Scrollys · Hosted in Germany · GDPR-compliant

87 % average scroll depth

Your story lands, instead of being abandoned after three paragraphs.

How far a reader gets before dropping off. Online articles sit at around 56 percent.

1:17 minutes per reader

Over a minute of undivided attention — time in which you can actually explain something.

Time spent per visit. For online articles the benchmark is in the range of seconds.

4× more CTA clicks

Attention that leads to an action at the end — subscribe, enquire, buy.

Compared with the same offer in a normal article.

1.500+ published Scrollys

The format is proven, not experimental.

Published by newsrooms, brands and agencies. Over 1,000 of them form the basis of the averages.

Our own measurements · Benchmarks from public studies

Impact

Why these numbers matter to you.

Reach can be bought. Attention can't. When 87 percent of a story gets read and a reader stays for over a minute, that's the time in which an argument actually lands — and in which an offer at the end still gets seen. That's exactly why a Scrolly is worth something different to every department.

For the newsroom

A format for the stories worth the effort: investigations, series, year-end reviews. No developers, no waiting for a special project — and with numbers showing the work was read.

For sales

An advertising product no competitor has in its portfolio. Production and reach can be sold as one package — at prices a banner can't reach.

For the brand

Complicated topics — annual report, sustainability figures, product launch — get read instead of archived. And because someone is still there at the end, the call to action actually gets used.

For agencies

Campaigns you can show off, in the client's colors and fonts. No developers and no waiting.

Voices

What the pros say about scrollytelling.

Three voices from newsrooms and research. They are talking about the format, not about Scrolly.

Scrollytelling is a way to do that. It requires one interaction that we’re all really good at — scrolling.
Stuart A. ThompsonThe New York TimesSource: Interview in Nightingale
Fueled by a high number of mobile readers, scrollytelling is quickly replacing interactive graphics as a preferred method for telling complex data stories.
Jonas OeschNeue Zürcher ZeitungSource: NZZ Open, 2020
In recent years, scrollytelling […] has become an integral part of online visual storytelling.
Jonas Oesch, Adina Renner, Manuel RothInformation Design JournalSource: Scrolling into the Newsroom, 2022

All seven voices at a glance →

What do you want to tell?

Three ways to your Scrolly: take a template, build it yourself or let us build it.

Your Scrolly.
In under 5 minutes.

Over 100 templates

Pick a template, drop in your content, publish. The storytelling is already built in.

Full creative
freedom.

Layers · Keyframes

Layers, keyframes, animation timing: every pixel is yours.

Or may we build your Scrolly?Beta

Give us images, a PDF or a link. We lay out the slides, you correct.

The AI helps everywhere. In the template and in the Pro Editor it sharpens copy, shortens and finds the opening. When we build for you, it lays out the slides. Included in every paid plan.

Publishing

How you can share your Scrollys.

01

Link

Its own address. Share via messenger, newsletter or QR code.

from Free
02

Embed

A Scrolly in the middle of an article. One code snippet, CMS-independent.

from Professional
03

Container

Several Scrollys as a dedicated section of your website — your logo, your colors.

from Professional
04

CMS integration

Create and publish directly from the editorial system.

Enterprise

Container, live

The Container. The best way to make Scrollys visible!

Portal · scrolly.com

A home for the best Scrollys.

scrolly.com brings selected Scrollys together in one place. Open to everyone, no account needed, on the phone as well as at the desk.

scrolly.com Home page of the scrolly.com portal with the Scrolly of the Day, topics and recommendations

Hand-picked

The Scrolly editorial team curates: Scrolly of the Day, recommendations and a spotlight. What is shown there is there for a reason.

Quickly found

Eight topic areas from health to sports. Plus a search for Scrollys, creators and topics.

Open to everyone

Reading and sharing work without signing in. A free account adds likes and a saved list.

A stage for your work

Selected Scrollys reach readers beyond your own channels. Your name is on the tile.

A source of ideas

See what others build with Scrolly. Every Scrolly opens with one click.

Two views

As a calm wall of tiles or as the Fibonacci view, where the tiles are on the move. The interface comes in German and English.

Visit the portal What appears in the portal is selected by the Scrolly editorial team.

Technology and privacy

What your IT wants to know

Hosted in Germany

Servers in Germany, GDPR-compliant, data processing agreement included. Dedicated setups are available for Enterprise customers.

Runs in any CMS

One script tag is enough: WordPress, Webflow, Drupal or your own editorial system. No plugin, no dependency.

Numbers down to the section

You see how far people read and where attention peaked. Export from Scale, API from Enterprise.

Roles, permissions and SSO

Multiple workspaces with their own legal notice, approval workflows and single sign-on. From the Enterprise plan.

Questions not answered here, we answer directly.

Pricing

The first one costs nothing.

Because your first Scrolly should convince you, not our price list. After that, exactly as much as you need.

Four tiers, from a legally compliant start to an organization-wide brand rollout. Try Professional free for 14 days, no payment details, no automatic renewal. After that you order or carry on in Free at no cost. Billed annually (12 months upfront).

Essentials

Start legally compliant — for small teams.

€29/ month

€348 / year · 12 months upfront

Everything in Personal, plus:

  • 3 Scrollys / month
  • 1 seat
  • Basic Analytics
  • Logo & colors
  • Legal notice
  • Pro Editor Beta

14 days free

Most popular

Professional

Publish a brand professionally.

€99/ month

€1,188 / year · 12 months upfront

Everything in Essentials, plus:

  • Your own subdomain for your Scrollys
  • 25 Scrollys / month
  • 3 seats
  • Engagement Analytics
  • Website & Container publishing
  • Pro Editor Beta

14 days free

Scale

Run scrollytelling as an ongoing channel.

€349/ month

€4,188 / year · 12 months upfront

Everything in Professional, plus:

  • Your own templates — your design system as a template
  • Your own domain instead of a scrolly.com address
  • Unlimited Scrollys
  • 10 seats + team roles & approvals
  • Full Analytics + export
  • Brand Kit complete: logo, colors, your own fonts
  • Container publishing
  • Pro Editor Beta

Enterprise

Tailored for publishing groups and corporations.

Custom

Everything in Scale, plus:

  • Multiple workspaces — each with its own legal notice
  • Governance: roles, permissions & SSO
  • Custom Scrollys & seats
  • CMS & Container publishing
  • Analytics API & webhooks
  • Pro Editor Beta
  • No “Powered by” badge

Business All B2B plans: invoiced, no automatic renewal · Legal notice · Logo & colors · all templates · all fonts · AI text · 6M Unsplash.

Compare all features in detail
Personal · B2C Business · B2B
Feature Free €0Personal €9 Essentials €29Professional €99Scale €349Enterprise
Scrollys3 active15 active3 / month25 / monthUnlimitedCustom
Seats111310Custom
TemplatesAll (70+)AllAllAllAllAll
Fonts3AllAllAll+ Custom+ Custom
ImagesYour own+ 6M Unsplash+ 6M Unsplash+ 6M Unsplash+ 6M Unsplash+ 6M Unsplash
AI text assistance—✓✓✓✓✓
Pro Editor (full control)—BetaBetaBetaBetaBeta
PublishingLinkLinkLinkWebsite + ContainerWebsite + ContainerCMS + Container
Brand Kit (logo, colors, fonts)——Logo & colorsLogo & colors✓✓
Team roles & approvals————✓✓
Your own templates (your design system)————✓✓
Your own domain / subdomain———Subdomain✓✓
Analytics export————✓✓
Analytics API & webhooks—————✓
Multiple workspaces (each with its own legal notice)—————✓
Governance: roles, permissions & SSO—————✓
“Powered by” badge removed—————✓
Legal notice——✓✓✓✓
Analytics—BasicBasicEngagementFullCustom
UsePrivate onlyPrivate onlyCommercialCommercialCommercialCommercial
Free trial——14 days14 daysOn requestOn request

No risk: Start for free without payment details · Companies try Professional for 14 days · Personal and B2B invoiced annually (12 months upfront) · Hosted in Germany.

Frequently asked questions

Still have questions? Happy to help.

What exactly is a Scrolly?

A scroll-driven story: text, graphics and animation unfold step by step as you scroll. Mobile-first, as its own link or embedded in your website.

Do I need design or technical skills?

No. Templates are built so that anyone on the team can publish in minutes. The Pro Editor is optional — for those who want more control.

What's the difference between a template and the Pro Editor?

The template comes with dramaturgy, layout and animation ready-made — just add your content. The Pro Editor opens up every pixel and every movement: layers, keyframes, timing. AI text assistance is available in both.

Does a Scrolly work on my own website?

Yes. Every Scrolly has its own link and can be embedded in any website via embed code — CMS-independent, mobile-first.

Personal or business — what's the difference?

Personal Scrollys are created in the Free or Personal plan, without a legal notice. As soon as you publish for business, a legal notice (Impressum) is mandatory in the DACH region — it's only available in the B2B plans, together with custom branding and analytics.

Where is the data hosted?

In Germany, GDPR-compliant. Dedicated setups are available for Enterprise customers.

Now you get to give attention.

Your first Scrolly is ready in five minutes. Free, no credit card, no expiry date.

For individuals and small teams

  • Start for free, no expiry date
  • All basic features and the Pro Editor
  • No payment details needed

For publishers, media and corporations

  • Your own workflows and multiple workspaces
  • CMS integration, analytics API, SSO
  • A dedicated contact instead of a ticket system

Hosted in Germany · GDPR-compliant · Start for free, no expiry date